Behind the Funnel

Most companies don’t have a lead problem — they have a funnel problem. Behind the Funnel is a business podcast that breaks down how B2B companies actually acquire customers and scale revenue. Hosted by Yarek Matacz , founder of JPM Media , the show goes beyond surface-level marketing advice to explore the real systems, strategies, and decisions that drive predictable growth. Each episode features conversations with SaaS founders, operators, consultants , and B2B leaders who are actively building and scaling companies . Instead of theory or generic “growth hacks,” these discussions unpack the acquisition engines behind real businesses — from outbound systems and paid acquisition to funnel architecture, offer design, and sales processes. Listeners will hear what worked, what failed, and what ultimately h