In this episode, Jared Johnson sits down with Michael Seitz , CEO & Chairman of EarthWise Pet , for a wide-ranging conversation on entrepreneurship, franchising, M&A strategy, and what it really takes to build and scale a brand in a mission-driven industry. Michael shares how growing up in a family business shaped his values, how almost becoming a dentist led him back to his entrepreneurial roots, and the hard-earned lessons behind buying 42 stores in a single day. Whether you’re a first-time buyer, seasoned operator, or just curious about franchising from the inside out—this one is packed with insight. Episode Highlights [00:07:30] — The power of asking better questions early in your career [00:13:00] — Why unit-level economics are the heartbeat of franchising [00:23:00] — Why buyers need to focus on trailing 12 months , not just historical EBITDA [00:29:00] — What EarthWise looks for in new franchisees (hint: it’s not just the money) [00:33:30] — Advice to 20-somethings considering their first acquisition [00:36:00] — The #1 mistake most sellers make—and how to avoid it [00:38:00] — What really keeps a founder going after decades in the game Connect with Michael Learn more about EarthWise Pet: earthwisepetfranchise.com Find Michael on LinkedIn: Michael Seitz, CEO More from Jared If you have questions for Jared, visit: https://jaredwjohnson.com DISCLAIMER: The views and opinions expressed in this program are my own and/or those of my guests. They do not necessarily reflect the views or positions of my employer.
