352. Why We Keep Falling for Gimmick Beauty (And When It Actually Works)

From blood masks to jelly cleansers, gimmick beauty is everywhere — but is it all for the 'Gram, or do some viral products actually work? This week, we’re breaking down the good, the bad, and the unexpectedly brilliant. Plus, a post-breakup beauty haul in Build My Cart and a lip stain that will not quit in Stuff We Love.