The focal point of this episode centers around our engaging dialogue with Brian Lee from BT Lee's Barbecue, highlighting his remarkable journey in the barbecue sauce and rub industry. We delve into the intricacies of his business, discussing the challenges and triumphs he has encountered while navigating the competitive landscape of barbecue products. Brian shares insights into the evolution of his brand, emphasizing the importance of innovative flavors and the significance of maintaining a gluten-free promise to his consumers. Furthermore, we explore the shifting trends within the culinary world, particularly the rising demand for all-natural ingredients and the implications for production practices. As we converse, we reflect on the broader implications for small businesses striving to carve out a niche in an increasingly saturated market, underscoring the dedication required to succeed in this dynamic field. Links referenced in this episode: heritagesteel.us oregondungeness.org bbqnationjt.com paintedhillsbeef.com heritagesteel.us btleads.com Companies mentioned in this episode: BT Lee's Barbecues Ace Hardware Meyer Kroger Publix Three Little Pigs Heritage Steel Hammerstahl Painted Hills Mentioned in this episode: null null This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
