Who is the Anti.Prophet? From 0 to 2M followers in 1Y

In this episode of Based Camp, we sit down with Anti.Prophet, the enigmatic content creator who skyrocketed to 2 million followers in just one year. Donning a distinctive mask, Anti.Prophet shares his journey, content creation strategies, and insights on the digital nomad lifestyle.

Discover how Anti.Prophet intentionally built his brand, balancing authenticity with strategic content creation across multiple platforms. He reveals the secrets behind his viral videos, discussing topics ranging from social media's reflection of society to his decision to wear a mask.

Anti.Prophet also delves into the future of content creation, the impact of AI on the creator economy, and the importance of truth-telling in an industry often marred by influencer scams. He discusses his upcoming product launch, designed to empower the next wave of content creators by teaching essential skills like team management, sales, and community building.

Gain valuable insights on the digital nomad lifestyle, the allure of location independence, and the potential for content creation to replace traditional career paths. Anti.Prophet shares his content ideation process, thoughts on platform segmentation, and the power of a binge-worthy content catalog.

Whether you're an aspiring content creator, a digital nomad, or simply fascinated by the rapid rise of an anonymous online personality, this interview with Anti.Prophet is not to be missed.

Anti.Prophet: [00:00:00] There were two videos that really, really blew up on YouTube each of which has around 40 million views. The first was me making a comment about this kid who had taken a selfie in front of a guy who was dead at Starbucks who had just gotten stabbed.

And you see the dead guy on the ground, there's just blood everywhere. And this guy's like, bro, this guy just f*****g died, bro. And the comment that I made is, you know, what, what people generally say when they see a video like this is like, oh, social media has ruined the world. But in my mind, social media, more than anything, is this perfected tool that basically mirrors back to you what it is that you want to see.

And that's what it's incentivized to do in order to keep you on the app for as long as you want. So the fact that that kind of content blew up. And that someone feels like they could build. Career around that because they knew people would eat it up is not a reflection of how bad social media is.

It's a reflection of like the monster that you see in the mirror yourself.

Would you like to know more?

Malcolm Collins: Hello, Simone. We have a very special [00:01:00] guest with us today.

The antiprofit a, you haven't heard of him. That may not be surprising, but you will soon. So I want you just to somebody who like. It stays up to date with what's going on in sort of the online intellectual space and the online conservative sphere. This guy started his channel at the end of 2022.

So basically about a year ago in a little bit, he is already at over 2 million followers. His. Core thing is if you watch his channel, it's very, I say, Chris Williamson, like, very just sort of sane, non, like, out there content, like the type of content where, like, somebody understands, like, the red pill concepts and stuff like that, but they also understand where they've gone off the rails, and somebody understands, you Woke ism and how it distorts reality, but doesn't have any antagonism towards it.

And so it was just shooting straight [00:02:00] on everything. And I really love this. And I wanted to have you on to talk about how you achieved this,

Because it's very clear that some people, when they have pseudonymous selves within the online sphere, it's because they had a profile where they were just posting like angry and they didn't want it connected to their real life.

Yet with you, everything seems very intentional. Like, you went into this as a career pathway, and one designed to inject sanity into the online discourse. So, I want to know more. How did you accomplish this? And how did you sort of approach this? What were you thinking when you went into

Anti.Prophet: this? Yeah, man.

Good question. Thank you guys for having me on. So I think it's very fair to say that I went into this very intentionally. And the reason for that is when I started antiprofit, I was actually managing the 15 person team of a very large content creator. So I had a lot of insight into how social media actually Worked how the sausage was actually [00:03:00] made.

And as a result of that you know, I was able to go into this kind of understanding the volume that I would have to put out and the type of production quality that I wanted to achieve right out of the gate. And I also knew my shortcomings when it came to social media. For example, I know how to video edit.

I'm a, I would say lower intermediate editor, editor. I could certainly do the types of edits that I produce in short form, but I absolutely hate. Editing and I knew that if I was going to force myself to do the editing, there was going to be no longevity with this project. And similarly, I wanted to make sure that my content was being posted within American hours because I wanted to hit an American audience.

And in order to do that, I would have had to wake up at 6 a. m. every morning and post my content. And I'm not a morning person and I do. Right out of the gate, that was not going to happen. So, right out of the gate, I hired that video editor and that social media manager to ensure longevity. And I think outside of that just because of the volume that I was putting out originally I was putting out, [00:04:00] you know, 14 videos a week.

On three different platforms and it just gave me a lot of data to work with a very, very quickly that allowed me to learn very quickly as well. So, and I think that's the biggest thing that's beginning content creators need and in order to figure out what works with their audience, what doesn't and what's, what the market kind of wants from them.

And I, I'm very, very lucky.

Malcolm Collins: You're saying that you needed to be releasing the videos at a time when you were awake. Is that because scheduling videos in some way hurts you in the algo? Or is that because you wanted somebody to be interactive in the comments?

Anti.Prophet: Sure. So on YouTube, scheduling is no problem, but on something like Instagram, if you're using third party posting applications, that's something that Instagram really does not take kindly to.

It takes it as sort of like bought mechanisms working in the background. And as a result it's very it happens a lot where people actually lose access to their accounts because they're posting using third party software and then they show up to the algorithm as a bot. So you, you have to actually kind [00:05:00] of be there to like manually post, even if you draft it beforehand, you got to manually hit the.

The post button, if you're doing a creator account,

Malcolm Collins: so I want to go into the brand that you created here, whether it is the stuff in your background, the way that you dress the way that you have done your pseudo anonymity and the name of the account antiprofit, can you just go into the, what you were thinking when you were creating this?

Anti.Prophet: Sure. So, you know, I knew I had a lot to say, and I, again, had that background in social media. So I got to a certain place where I was like, all right, I'm going to try this out for myself. And the mask was actually sort of needed out of practicality to begin with, because again, I was working for this other creator.

And I knew that he was not going to be okay with me posting about the types of things that I post about while al