Brett Cooper: Can You Steal an Online Identity?

In this episode, we dive into the recent departure of conservative influencer Brett Cooper from The Daily Wire. We explore the events surrounding her rise to fame, the attempts to replace her, and the gossip and evidence surrounding her exit. We also discuss the broader implications for conservative media, the role of parasocial relationships, and analyze why The Daily Wire may have held Brett back. Tune in for a thorough analysis and our thoughts on what this means for Brett's future and the conservative media landscape.

Malcolm Collins: [00:00:00] I think we all really enjoyed the Brett Cooper goodbye video.

Speaker 2: The peace loving leader of this great country has asked me to appeal to you, to stop your vicious, imperialistic tactics around the globe.

Malcolm Collins: Oh no, not, not that one.

Speaker 6: gonna make a clone, so sneaky Brett won't know, meet the new Brett 2. 0, I know what I'm doing,

Malcolm Collins: This episode is going to be a very gossipy episode. We are going to be going over another conservative influencer, Brett Cooper's recent departure from the daily wire. We are going to be documenting it, the events around it, her rise to fame and the attempt to replace her and the gossip around that.

And the evidence we have for the gossip around that, because I haven't really seen it properly collated in one place before.

Thank goodness, because I've got to say, the [00:01:00] analysis around Brett Cooper's departure from the comments section is just as basic as Brett Cooper, so I am ready for something that's a little bit more interesting.

Speaker 3: Doctor, there has to be a mistake. Well, unfortunately, no. Your symptoms are completely in line with other basic pitches. You're into scented candles, you order your bagel scooped, and then you own a picture frame that says family on it. LUcy, do you have any idea when maybe you first came in contact with all this basic s

I guess, uh, in college. I owned a pair of sweatpants that said sexy on the butt.

Speaker 4: Probably contracted your basic bitchness from the sorority sister. Borrow some Ugg boots here and there.

Experiment with North Face. Yeah. Yeah.

Malcolm Collins: This actually, so I was hanging out on the Discord server today, and I was like, I need to understand. Why is Brett Cooper so big? I literally have nothing against Brett Cooper. I, she seems like [00:02:00] a very pleasant person, but whenever I click on one of her videos, I feel like I already know everything that's going to be said.

Watching paint

dry is more interesting because at least something changes when that happens.

Yeah, like I, I can go into one of her videos and I'm like, this is just gonna be all of the most mainstream, curtailed, publicly acceptable conservative opinions on a topic. It's like AI wrote

it. Maybe it did.

But, hold on, I got a good explanation.

Okay. Because at first I was like, is this just like boomers who are like, but it's not apparently it's not, you know, she says her, her audience is majority Gen Z and it in the, in, in the discord, they explained it to me and I'm like, Oh, I totally get it. Okay. Uh, They say that her content is incredibly low taxation, like mental taxation.

Oh, it doesn't stress you out at all.

Okay.

And I know exactly what they mean by that. Yeah. There's some YouTubers who I really like and I'll [00:03:00] see they put out a piece and I'm like, look, I want to watch this piece, but I am not in the mood to digest. Oh, to process it

all. And you watch a lot of high processing channels.

Okay. Yes,

but I also watch low processing channels and a good low processing channel. I watch is asthma gold for example and they're like brett cooper is asthma gold for conservative curious gen z women where just the fact that she's saying something conservative is scandalous to them given their social circles and for old people who want to see someone who is attractive Saying conservative sounding things.

Cause if you look at like the attractive women on Fox and stuff like that now, they're all like 50 years old because they never really like cycled out their anchors for younger attractive models anymore because their audience is so old now that they seem comparatively young. So that's what's probably going on with how Brett Cooper grew her audience.

Yeah. Cause

I just [00:04:00] watched Hannah Ricketts, who's this British woman who just goes. Shopping and you get to like, look at the prices of everything, like at Paris. So yeah, you, you watch low, low. Yes, but this is for people who want to watch it, but feel like they're being intellectuals. It's like for people who, who read pop science books, who are like, I don't really want to think hard, but I want to look like I think hard.

And so I'm going to read the next Malcolm Gladwell book. And you know what I mean?

Malcolm Gladwell of, of, no, I, but I, I'd say that keep in mind, I am saying all of this while knowing that if she had more spicy takes, she would not have been allowed to make them publicly given her role at daily wire.

Speaker 8: Ben has lost touch with his audience. The last thing we want is obedience. Now that Brett is finally free, We get to finally [00:05:00] see who she is going to be.

Malcolm Collins: And so perhaps her departure

is favorable, very

favorable for her.

Yeah.

I don't think that this reflects on her as a person, and we'll talk about why I think she probably left going into this, because I think there's a lot of evidence as to what happened. And I, I think it's, it's for the best for her. It's a career upgrade for her. It may be painful in the short term, but so long as, because we don't know how much of her takes rescripted, but there's evidence that she which we'll get into, that That she is a competent conservative commentator without whoever was helping her with scripts and stuff at the Daily Wire.

Oh, really? Oh, interesting. Yeah, and we'll get into that as well. So, for people who don't know who Brett Cooper is, Brett Cooper works for the Daily Wire. That means she's under the thumb of Ben Shapiro's empire. Although her channel would get on 000 views per video, whereas Ben's gets on average About 60, 000 views per video, so Ben is [00:06:00] dramatically, yeah, we're only like like one six or maybe, maybe more than that, as big as, as Ben's channel is, like we're catching up there.

My understanding is Matt Walsh's

channel though gets fewer views than her channel did, than the comments section did.

Oh, really? Her channel actually gets around the same number of views as Candace Owens channel, who also recently left The Daily Wire, which we'll be talking about as well.

So Okay, so

with The Daily Wire, Brett Cooper got approximately the same per video views as Candace Owens after the Daily Wire, correct?

After the Daily Wire. Yeah, Candace Owens grew after she left the Daily Wire, which is, you know, not great for whatever Daily Wire is. Well, and the argument

that the Daily Wire makes is, look, they're just fine after, and we're not ruining them.

Because a lot of people are talking about predatory contracts, and that's just not.

Well, yeah. Okay. So I'll make a note here. So there was this big thing last year where Louder was Crowder. Crowder was saying, Oh, Daily Wire is trying to loop me into this like predatory contract. And now everyone's like, Oh, look, they took Brett Cooper's [00:07:00] channel.

They're keeping all her old videos up. Like, isn't that predatory? And I'm like, not really. Brett Cooper was not a conservative commentator before th