Dissecting The Present And Future Of Social Media In Major League Baseball

Major League Baseball has been in a fight for its life for a few years now when it comes to lowering its demographic and getting eyeballs on its product. That's where the evolution of its social media campaign comes in. Bradfo turns to Makayla Perkins (@MakaylaEPerkins_, the Director of Social Media for PHNX Sports to get the what's what when it comes to where baseball is at and where it is going. There is also some quality media landscape talk. It's a fantastic way to understand the challenge baseball is facing.