BIB on the Radio: The Story Behind Those Red Sox T-Shirts

A big part of the good vibes from the Red Sox in recent weeks has been highlighted by the wave of much-talked-about t-shirts. So, what's the story behind them? Paul Procopio of Primo Products joins Bradfo and Gordo to explain how the whole t-shirt craze came about, and the connection he made with the Red Sox that spawned it all.