Baloney Detection: Episode 11 - Social Media and Misinformation Part 2: Influencers

Baloney Detection Podcast Episode 11 – Social Media and Misinformation Part 2: Influencers

With our conversation about the social media platforms complete, we will move on to discussing specific aspects of the spread of misinformation on those platforms. Influencers are a growing subset of entrepreneurs online that sometimes associate with companies to sell products. Some influencers use misinformation and pseudoscience to help sales and gain more visibility. We will look at what areas of product and information influencers use that relate to science and wellness, who those influencers are and what reach they have.

Resources

• https://influencermarketinghub.com/what-is-an-influencer/
• https://www.cnn.com/2024/02/04/climate/wellness-influencers-conspiracy-climate-intl/index.html
• https://statenews.com/article/2023/01/the-vanilla-girl-aesthetic-white-influencers-and-colorism-students-discuss?ct=content_open&cv=cbox_latest
• https://www.pcmag.com/news/how-racial-inequalities-affect-influencers
• https://sproutsocial.com/insights/who-really-runs-the-brand-account/#
• https://abcnews.go.com/Health/parents-vaccinate-kids-tend-affluent-educated-experts/story?id=60674519

View the transcript for this episode.

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