72. Baking it Down - Targeting your Target Audience

Send us Fan Mail 🎯 What are Target Audiences? If you thought this newsletter was about the Dollar Section at Target, you're probably not alone *trembles in plastic apple containers* - but much like beloved Target, we need to target our audience. And unlike Target, we can't appeal to everybody. 🤔 "Heather, you're off here. Listen - if I appeal to everyone = more people will buy from me. I ain't no Einstein, but the more people I reach, the more sales I can make." You're not wrong - in theory. ...