71. Baking it Down - Marketing Campaign Life Cycles

Send us Fan Mail 🏃 Run, Forest, Run! You always hear us refer to marketing in terms of "run-times" - but what are we saying when we sub in track days for calendar weeks? Don't worry - no gym routines here. Run times refer to the number of days / weeks / months designated for a marketing campaign. So - let's apply it to BTS (for some reason, I thought people were making Korean boy band cookies this whole time, but I digress). How can we use a marketing lifecycle to prep our audience for ...