70. Baking it Down - Collab Basics 101 (for the July 29th Christmas Collab)

Send us Fan Mail 🎄 Squeezin' the Most out of a Collab We're Havin' a Cookie Collab on July 29th. You're invited. But here's how to squeeze the most "marketing" juice from said collab. 🎅 First off - what are collabs? Collabs aren't unique to the cookie world - but they are just as fun across the board. The concept is pretty simple. A group gets together, works to create a concept using a theme, and on a set day and time, they post up the completed work on social media. 🎅 But like - why d...