60. Baking it Down - So Long, Long Funnels

Send us Fan Mail 👍 Rule of thumb - two clicks to purchase. 👎 You see - when someone clicks to your website, they're, on average, about one or two additional 🖱 mouse clicks away from quitting the entire buying process out of frustration. In our distracted world, there's a lot fighting for the eyes and ears of our audience - and we need to get them from "interested" to "invoiced" in the shortest amount of time possible. The more clicks we separate our clients from separating from their money, t...