112. Baking it Down - Dry July

Send us Fan Mail Okay fam - here's what separates the marketers from the panic-ers. (is that a word??). We're entering a period Corrie Mira and I like to refer to as 🏜 "Dry July" ☀️ - but it encompasses the entire summer months from June - August. It's in these months (as reflected by this Google search report for "sugar cookies" - image below) that your orders will likely slow. 📉 This is expected for our industry. Things you can do during this time: 🚫 Do not panic. Re...