106. Baking it Down - A Refreshing Rebrand
Send us Fan Mail πA Refreshing Rebrand When you likely got started in your cookie biz, "this will be something I'm still doin' in 2 years" wasn't probably top of mind. If you're like us, this was a random idea > turned hobby > turned money pit > turned "I need to make money or my SO will have my head" - fast forward to today, it's a business - but it wasn't an intentional business. So likely - again, if you're like us - "branding" wasn't as much the focus as "juggling 17 hat...
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