100. Baking it Down - Leggo my Ego

From Baking it Down with Sugar Cookie Marketing 🍪 Heather and Corrie Miracle

Send us Fan Mail 🧇 Leggo my Ego You know what's delicious? 🍪 Your cookies. You know what's even more delicious? 🍪 People tellin' you how amazing you are for those cookies. 😍 Attention is my favorite dessert. It's smooth, it's silky, and it's immediate satisfaction. It's like eating your favorite Talenti (Madagascar Mint btw) and then realizing you had a whole 'nother Talenti in the freezer that you forgot about. 🤤 Yum. YUM. 😋 But ego is the enemy of strategic marketing. Why? Because ego-...