Today, I’m thrilled to announce my episode with producer Jenny Gersten, who was recently named the new VP and Artistic Director of Musical Theater at City Center. Tune in to hear some of the stories of her legendary career, including how Anne Kauffman and Lear DeBessonet brought her on board at City Center, the true mission of the Encores! series, what she looks for in a potential revival, the challenges of massively reworking a show, her experience running the Williamstown Theater Festival after the pandemic, how changing venues affected the experience of the Festival, how she ended up having the same job as her father at the Public Theater, how transferring a show to Broadway has changed since A CHORUS LINE, how the revival of HAIR transferred to Broadway, developing the marketing strategy for BEETLEJUICE, how they made the off-Broadway revival of SWEENEY TODD financially viable, finding the audience for JUST FOR US using digital marketing, designing the Perelman Arts Center, and so much more. Don’t miss this in-depth conversation with one of Broadway’s most important creative minds.
