In this episode, Cole and Steve Holmberg , a veteran of Nike and a professor of consumer research, dive into the importance of consumer research in product development and marketing, discussing how understanding consumer needs can lead to successful products. Steve shares his journey in the industry, the process of conducting effective research, and the significance of insights versus observations. The conversation also touches on innovation in the outdoor industry and the need for a consumer-first approach in research and product development. Key Topics Covered: Consumer research is essential for understanding consumer needs. The product creation process starts and ends with the consumer. Effective research can lead to innovative products. Insights should guide marketing strategies and product design. Observations provide factual data, while insights reveal deeper understanding. About the Backcountry Marketing Podcast If you like what you're hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let's help everyone learn together. This podcast is produced by Port Side Productions . We're a video production outfit that believes great marketing is great storytelling. Enjoy this episode and discover other resources below: Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here. Find Out Why | Curious why a video production company would produce a marketing podcast?
