How to Turn Rejection into Your Biggest Advantage (Laney Crowell)

Today on Aspire, Emma sits down with Laney Crowell, founder and CEO of Saie – a brand that consistently has seven products ranked in the top ten at Sephora. Emma and Laney talk about what it really took to build Saie from scratch: the mindset shifts, the operational discipline, the hiring decisions, and the resilience required to scale without a traditional founder background. In this episode, Laney shares: Why rejection isn’t personal and how to use it as fuel What raising capital as a woman actually requires The importance of reference checks and hiring intentionally Why refining consistently beats rushing growth The importance of building a community alongside the brand The rewards and challenges of building a business as a new mother This episode is for anyone who feels “not qualified enough” or “not ready yet” and is building anyway. If this conversation resonated, leave a comment and subscribe for more honest conversations with founders, leaders, and builders on Aspire.