Aspire with Bozoma Saint John: Why Playing Small Is Sabotaging Your Success (and How to Stop)

In this electrifying sit-down, marketing powerhouse Bozoma Saint John tells Emma Grede how trusting her gut—and refusing to shrink—propelled her from a junior assistant’s cubicle to the C-suite, and now to founding the hair-care disruptor, Eve by Boz. She unpacks why “excellence is a baseline” was the mantra drilled into her by her Ghanaian parents, shares the exact language she used to claim credit without apology, and explains why ditching a rigid five-year plan unlocked once-in-a-lifetime opportunities. Boz dives deep on separating ego from intuition, funding a factory in Ghana to center Black women in a $7-billion industry, and spotting the storytelling through-line that ties every bold career move together. If you’re ready to amplify your voice, own your wins, and make audacious moves, this conversation is your playbook—hit subscribe, and share it with someone who needs a confidence boost today.