This Hair Innovator Did Something Nobody Expected

Send us Fan Mail In this special Summer Series episode, we revisit our conversation with beauty-industry icon Joe Santy. Joe shares his journey from being nicknamed “Perm Boy” to becoming a respected educator and expert in texture, color, permanent waving, and hair chemistry. He discusses how education and innovation have transformed the beauty industry, as well as the importance of truly understanding the science behind the services we perform. Joe also shares valuable lessons from his dec...