The Legacy of Joe Santy: A Hairdressing Icon

From Artists, Icons and Entrepreneurs Lulu Benavidez

Send us Fan Mail Lulu Benavidez and Sue Krokonis Hanson welcome Joe Santy, a renowned figure in the beauty industry known for his expertise in texture and color. Joe shares his journey from being dubbed 'Perm Boy' to revolutionizing the world of permanent waving and bond-building technology with Olaplex. He emphasizes the importance of understanding hair chemistry, the evolution of teaching in the industry, and the cultural insights gained from his global experiences. Joe also discusses his b...