Becoming Legend The Billion Dollar Blue Print To Be A Whale In A Sea Of Sharks From Berner

Becoming Legend
Armed with only his hustle and an otherworldly instinct for marketing and branding, Berner, the co-founder and CEO of the world-conquering legal cannabis company Cookies, had the vision to see that cannabis was swiftly moving from the street corner to the corporate office and was able to make moves worthy of a chess grandmaster to launch the first dominant brand.Berner has grown Cookies into a billion-dollar mainstream company with more than seventy stores across the country and the world, added a sought-after streetwear side-brand, and gained millions of fans eagerly awaiting his next move. While building Cookies into the empire it is today, Berner took notes from everywhere: a strong sense of identity from the best streetwear brands, frequent collaborations from the music industry, and rapid expansion from Silicon Valley.Berner, born Gilbert Anthony Milam, Jr., is the co-founder and CEO of Cookies, the most globally recognized cannabis brand in the world. He is also a Billboard charting hip-hop artist.

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