Episode August 18, 2026 19 min 36s

We’ve Tested 100s of Paywalls. Here’s What Actually Converts.

From App Marketing by App Masters Steve Young

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What makes a high-converting app paywall? After testing hundreds of paywalls, Steve P. Young breaks down the strategies that consistently drive more trial activations, subscriptions, and revenue.

From hard vs. soft paywalls to pricing, free trials, CTAs, social proof, and onboarding, this video covers the practical paywall optimization tactics you can test in your own app.

You'll see real examples and case studies showing how small changes to the paywall experience can lead to significant increases in trial activations and sales—including one test that generated a 52% increase in sales.

Whether you're launching a new app or trying to increase revenue from an existing user base, these strategies can help you turn more downloads into paying customers.

You'll learn:

✅ Why your paywall should often appear during onboarding

✅ When to use a hard vs. soft paywall

✅ How to optimize paywalls for paid traffic

✅ How to test weekly, monthly, and yearly offers

✅ How to optimize the order of signup and paywall screens

✅ Real-world paywall experiments and conversion results

If you're serious about app monetization, subscription growth, and increasing your app revenue, this is a great place to start.

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