In this episode, we’re joined by Felix Braberg, an ad monetization expert who has helped app studios generate over $450 million in ad revenue. With experience across two DSPs, one ad network, and leadership roles at Tetris and East Side Games, Felix now consults with studios to skyrocket their ad revenue. He also co-hosts the 2.5 Gamers YouTube channel, where he shares actionable ad monetization strategies. Felix will reveal real case studies and proven tactics covering AdMob monetization models, segmentation strategies, mediation systems, and the key players driving ad revenue today. If you’ve ever wondered how to unlock serious ad revenue growth the right way, this episode is your blueprint. You will discover: ✅ A real-world ad monetization case study behind $450M in revenue ✅ Ad monetization models that unlock massive growth ✅ Mediation system secrets, how to pick and optimize like a pro ✅ Who the true power players are in ad monetization today Learn More: Subscribe to Felix’s newsletter: https://felixbraberg.substack.com/ You can also watch this video here: https://youtube.com/live/3cQAE-IbLxk Want expert guidance to grow your app? Book a quick call with App Masters: https://appmasters.com/contact-us/ Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: https://appmastersacademy.com/ ********************************************* SPONSORS Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input. - Emotionally resonant, human-like videos - Perfect for app demos, testimonials, and paid social creatives - Built for speed, built to convert Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads. Try it now: https://www.arcads.ai/?comet_custom=appmasters ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder ✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: AppMasters.com/YouTube Instagram: @App Masters Twitter: @App Masters TikTok: @stevepyoung Facebook: App Masters *********************************************
