In this episode, we are joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers. Michael is a Stanford grad, a Time Magazine “Leader of Tomorrow”, and a seasoned founder with a passion for building sustainable consumer businesses. He will also share what he’s learned about monetizing consumer apps, understanding user psychology, and how Encore’s technology is rethinking app revenue models. You will discover: ✅ How developers can turn churned users into paying subscribers ✅ The psychology of user retention and what triggers reactivation ✅ Why traditional monetization models are broken for consumer apps ✅ How Encore’s SDK simplifies subscription monetization Learn More: Explore Encore https://encorekit.com/ You can also watch this video here: https://www.youtube.com/live/F_FYZUgGjNY Want expert guidance to grow your app? Book a quick call with App Masters: https://appmasters.com/contact-us/ Get training, coaching, and community: https://appmasters.com/academy/ ********************************************* SPONSORS Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at https://encorekit.com/ ********************************************* Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle. Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket. Check out now: https://tinyurl.com/43hda5tf ********************************************* Follow us: YouTube: AppMasters.com/YouTube Instagram: @App Masters Twitter: @App Masters TikTok: @stevepyoung Facebook: App Masters *********************************************
