Want to instantly double your app retention? 🎵 In this episode, we interviewed with Lauren Puffpath, Co-Founder & COO of Feed.fm, to uncover one of the most overlooked ingredients in app success: music integration. Most indie founders and app developers focus on onboarding, UI, or push notifications—but adding the right music can dramatically boost engagement, retention, and even revenue. You’ll discover: ✅ How music impacts user behavior & session length ✅ Real-world data: 1.7x–2.5x lift in D90 retention with music ✅ Why music works across verticals (fitness, wellness, social, gaming, retail, sleep apps & more) ✅ The hidden challenges of licensing—and how Feed.fm solves them ✅ Practical tips to integrate music into your app without huge costs Whether you’re building a fitness app, meditation app, game, or e-commerce experience, this conversation will give you a proven strategy to keep users coming back and paying. Connect with Lauren: https://www.linkedin.com/in/laurenpufpaf/ 📌 Work with us: https://appmasters.com 📌 Join the App Masters Academy for advanced strategies: https://appmasters.com/academy ********************************************* SPONSORS Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Apps are shifting billions. Timing is everything. iOS users are your VIPs. If you're in e-commerce and still running last year's playbook, you're already behind. The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app. Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR ********************************************* Follow us: YouTube: AppMasters.com/YouTube Instagram: @App Masters Twitter: @App Masters TikTok: @stevepyoung Facebook: App Masters *********************************************
