Episode June 21, 2021 1 hr 8 min

Facebook Ads for Beginners

From App Marketing by App Masters Steve Young

Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing especially across channels.

Topics Covered:

01:25 - How iOS 14.5 impacts mobile advertising
03:24 - How many users are opting in or out to be tracked
05:04 - How are you adjusting your ad spend, reporting or optimization based on iOS 14.5
09:51 - How to target Facebook Ads for hypercasual games
13:38 - How to structure your campaign for game installs
19:59 - Happy Pet App Audit
32:49 - What metrics do you use to decide if a campaign is considered a success
33:55 - What is the average CPI
37:38 - Facebook Ad vs Google Ads
40:36 - Outfit Tracker App Audit
51:58 - Do you report all sales to Facebook?
52:14 - How does Facebook AAA base their targeting?
54:49 - When it comes to ad assets what's best?
55:51 - Lyricster App Audit

You can watch this video: http://youtu.be/jMoC1NYI1aE

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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