649: How to Decrease Your Uninstall Rate with Kara Dake

Today's guest is a Kara Dake, VP of Growth & Partnerships at CleverTap, and a specialist in mobile user acquisition and retention. She shares how one company surveyed their uninstalled users, so they can decrease their uninstall rate, how using a person's name can increase engagement with your push notifications and common mobile marketing mistakes you should avoid.

Kara Dake is the VP Growth & Partnerships at CleverTap.