A show filmed in real time, airing almost daily, and pulling in billions of viewing minutes a week? Prestige TV could never. But Love Island USA and other reality juggernauts are proving America is enamored again with the once declining genre. Elaine Low, Natalie Jarvey and Sean McNulty break down the market forces leading to this TV plot twist worthy of The Traitors: the genres working, what Netflix has to do with it and why it’s thriving when scripted isn’t. Plus: Ankler writer Matthew Frank joins to preview Crowd Pleaser, our upcoming Letterboxd collaboration, and his ambitious plan to visit more than 50 movie theaters across the country in just two weeks. And Elaine and Natalie unpack what SAG-AFTRA’s new microdrama contract could mean for the booming world of vertical video. Learn more about your ad choices. Visit megaphone.fm/adchoices
