Brad Pitt, fast cars and Expensify receipt management software logos: Three things that go great together… when you’re shoring up millions to fund your F1 movie. On this week’s episode, Dealmakers’ Ashley Cullins breaks down how ad viewing is down but brand spending is up in hits from F1 to Superman to Jurassic World Rebirth in ways that go far beyond the usual logo slap: They’re narrative tie-ins where the ad is part of the story (host Elaine Low likens it to “hiding the pill in the peanut butter” for dogs, though, yes, Superman’s mutt, Krypto, hawks Milk-Bones). Plus: Elaine, Sean McNulty and Natalie Jarvey unravel Disney’s latest moves — including a farewell to the Hulu app, a hello to ESPN’s standalone streamer and other shakeups from the company’s mic drop earnings call. Learn more about your ad choices. Visit megaphone.fm/adchoices
