Episode 188 #HowtoJudgeaBook(byits)Cover

Turns out you should judge a book by its cover, and readers do. Which means authors need to consider that (and not our own taste) when we think about our own covers. This week, we talk about the two things to consider whether you’re an indie working with cover artists or a trad with a publisher and an art department: reader expectations and those now-you-can’t-stop-seeing-the-flowers trends, and it turns into a bit of lesson in heading to the bookstore and making some cover judgments of your own.

Episode links and a transcript follow—but first, have you heard that we recorded our first #SupporterMinis this month? #SupporterMinis are short bursts of advice or inspiration (or maybe commiseration) to punctuate your writing week, which appear in the podcast feeds of our supporters. Supporters also get weekly #WritersTopFives like Top Five Goodreads Secrets for Authors and Top Five Things You Don’t Need to Be a Real Writer. Support us and we’ll do everything we can to support you!

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LINKS FROM THE PODCAST

#AmReading (Watching, Listening)

Jess: Running with Sherman: The Donkey with the Heart of a Hero, Christopher McDougall

KJ: Tuesday Mooney Talks to Ghosts, Kate Racculia

More Reading on Book Covers

The 78 Best Book Covers of 2019 from LitHub

9 beautiful book cover design trends for 2019, 99designs

This episode was sponsored by Author Accelerator, the book coaching program that helps you get your work done. Check out their FREE (and epic) upcoming summit on the Business of Book Coaching if you’re intrigued, or visit https://www.authoraccelerator.com/amwriting for details, special offers and Jennie Nash’s Inside-Outline template.

Find more about Jess here, Sarina here and about KJ here.

If you enjoyed this episode, we suggest you check out Marginally, a podcast about writing, work and friendship.

The image in our podcast illustration was compiled by the people at the magnificent LitHub, which you should bookmark and read constantly, and used in the article that’s linked in our shownotes: The 78 Best Book Covers of 2019. I note that I have not read one single one of these books.

Transcript (We use an AI service for transcription, and while we do clean it up a bit, some errors are the price of admission here. We hope it’s still helpful.)

KJ: 00:01 Hello fellow writers. The end of the year is a great time to look back at what filled you up in the past months and for many of us that's not just our writing, but the time we've spent helping others with their work. For some of us that's come out in small ways, but for others it's a calling and an opportunity to build a career doing work you love. Our sponsor, Author Accelerator provides book coaching to authors (like me) but also needs and trains book coaches. And they'll be hosting a free book coaching summit in January for anyone who wants to learn more. If that's got your ears perked up, head to authoraccelerator.com/summit. Is it recording?

Jess: 00:43 Now it's recording, go ahead.

KJ: 00:44 This is the part where I stare blankly at the microphone like I don't remember what I'm supposed to be doing.

Jess: 00:48 Alright, let's start over.

KJ: 00:49 Awkward pause. I'm going to rustle some papers.

Jess: 00:52 Okay.

KJ: 00:52 Now one, two, three. Hey, this is KJ Dell'Antonia and this is #AmWriting, the weekly podcast about writing all the things, be they fiction, nonfiction, proposals, final drafts, pitches, essays, whatever it is that you are working on. We are the podcast about sitting down and getting the work done.

Jess: 01:20 I'm Jess Lahey, I'm the author of the Gift of Failure and a forthcoming book about preventing substance abuse in kids and I am deep in the land of editing right now and you can also find my work at the Atlantic and the New York Times and the Washington Post.

Sarina: 01:33