Laura Morin is the director of marketing for North America and China at The Almond Board of California. She joined the Journey to talk about some of the latest marketing initiatives by the almond industry to boost the relevance, value and of course the demand for California almonds. Morin explains the partnership with Deon Sanders (AKA Coach Prime), some advances in almond marketing in China, and a recent partnership announced with Smoothie King. “Where almonds once really stood out among the competition. Now we're just one in a sea of many. So, we have to try harder and harder to stand out and to get people to think about almonds and notice us in this highly competitive landscape.” - Laura Morin In Today’s episode: Meet Laura Morin, the director of marketing for North America and China at the Almond Board of California Discover the new and innovative ways ABC is spreading the word about the many benefits of almonds Explore future endeavors ABC is pursuing in both domestic and international markets to expand the almond industry’s reach The Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry. ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.
