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We speak with a company that provides guest WiFi solutions and interactive maps, and an airport seeking to use the technology to enhance the customer experience. In the news, a study of drone risks to aircraft, evasive action to avoid a B-52, route changes at Avelo and Breeze, and the possibility of continued relaxation of TSA security checkpoint rules.
Shaun Bossons is the Chief Revenue Officer at Purple, a company that provides tools for businesses to turn their physical venues into intelligent spaces. Purple helps airports (and others) enhance visitor experiences, optimize staff efficiency, and drive additional revenue with indoor location services.
Darren James is the Airport Director of the MidAmerica St. Louis Airport (BLV). MidAmerica is utilizing the airport WiFi offered by Purple to help engage its customers and bring value to the travel experience.
Shawn and Darren talk about traveler engagement, what that means, and how it has changed over time in the context of the airport experience. They explain how airport WiFi can be used to provide targeted communication that helps the traveler navigate the airport safely and reduce anxiety.
Because personal information is always an important topic in a system that collects data, we look at how it is protected in the context of airport WiFi. Consumers are generally willing to share information if they know it is secure and they receive some value in return. At the same time, collecting too much information adds friction, and with too much friction, customers will disconnect.
Purple was founded because getting connected was sometimes difficult while traveling. MidAmerica is using Purple’s airport WiFi offering to engage travelers and improve their experience at the airport.
The Embry-Riddle Aeronautical University study was conducted for the FAA. Researchers looked at data from 6,037 documented flights with altitude information and found that at least 573 flew to an altitude of between 400 and 500 feet, while 781 flew to 500 feet or above. The ceiling established by the FAA for drone flights is 400 feet. The study utilized sensors placed across the country that collected data from Remote Identification signals, which the FAA has required registered drones to transmit since 2023.
Delta Air Lines flight DL-3788, an Embraer 175 operated by SkyWest, was flying between Minneapolis and Minot International Airport in North Dakota. Minot is also a US Air Force base for B-52 bombers. During the approach to the airport, the pilot executed an “aggressive maneuver” to avoid a B-52 on a convergent path. Minot Airport has no radar. Air traffic control visually ensures there is sufficient separation between aircraft on approach to landing.