This week, the AI wars go global — China’s DeepSeek rattles Silicon Valley, Elon Musk loses at chess (and possibly friends), and Grok lands in hot water over some very unwanted Taylor Swift “content.” But the real showstopper? We chat to Valentina González and Andrea Petrescu, the founders of Seraphinne Vallora — the world’s first AI fashion marketing agency — whose virtual model just fronted a Guess campaign in Vogue. They spill the tea on creating their AI Model Vivienne (aka Vivi), why brands are calling them non-stop, and how AI could be the fashion industry’s new BFF rather than its grim reaper. Oh, and we try to tell real love letters from AI-generated ones… with mixed success. Have a great AI story for us, or want to ask James a really hard question? Get in touch at
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