392: Sophia Kianni, CEO of Phia, on Scaling to 1.4 Million Users Through Feedback, Experimentation, and AI-Driven Efficiency

Send us Fan Mail Sophia Kianni is the co-founder and CEO of Phia, an AI shopping agent with more than 1.4 million users that has raised over $43 million from an investor list that includes Kris Jenner, Sara Blakely, and Hailey Bieber. Sophia and her co-founder built the company out of their Stanford dorm room on a single thesis: in the future, every consumer will have a personal AI shopping assistant. Sophia is also the co-host of The Burnouts, a podcast with more than 600,000 followers and o...