Why Don’t More Mezcaleros Own Their Brands?

Why are there so few Mezcal and Tequila brands owned by the people who produce them? When I try to rattle off the names of brands of Mezcal and Tequila that are owned by the people who actually make those spirits, it’s more of a clunk than a rattle. Why is that? And why is that important? It’s an own-or-be-owned episode of Agave Road Trip! Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special co-host Linda Sullivan of seynasecreto. Find extra photos and related links at agaveroadtrip.com Heritage Radio Network is a listener supported nonprofit podcast network. Support Agave Road Trip by becoming a member! Agave Road Trip is Powered by Simplecast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.