How does Mezcal find new consumers?

According to the Comercam, production of Mezcal dropped in 2024. It went from 14.2 million liters in 2022 down to 12.2 million liters in 2023 and, last year, down again to 11.4 million liters. So how does Mezcal find new drinking buddies? Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Linda Sullivan of seynasecreto and insights from Sammy Halpern of Desolas Mezcal.