Sam Cele on PlayLocal engages in a discussion with Toyin Mustapha regarding TikTok for Artists, which debuted in South Africa this week, following the social media platform's announcement of the new feature earlier this year. For individuals who are not acquainted with the service, it can be characterized as a comprehensive insights platform aimed at equipping artists, their labels, and their teams with the data and resources necessary to enhance their understanding of music performance, audience dynamics, and fan interaction on TikTok. ECR site
