Summary In this episode of After Hours Buzz , Grace and Bernadette Mural Boesch sip on margarita mocktails and dive into a conversation all about creativity, community, and the magic that happens when those two worlds collide. Bernadette shares her journey from graphic designer to community engagement leader at OUC – The Reliable One, and how she’s using design and storytelling to build real connections across the city. They chat through everything from leading creative teams and budgeting for bold ideas to staying curious in the face of challenges. If you are interested in meaningful marketing, creative strategy, and a little happy hour inspiration, you’ll love this episode. Takeaways Bernadette's journey into graphic design started in her early college career. She transitioned to community engagement to explore new growth opportunities. Creativity is essential in marketing and community engagement. Overcoming negative feedback can fuel determination and success. Curiosity should guide leadership and problem-solving. Budgeting for creative projects requires business knowledge and flexibility. Building a creativity bank is crucial for generating ideas. Networking and community involvement enhance creative growth. AI is transforming the creative landscape and marketing strategies. Rebranding creative teams can shift perceptions from service to strategic partners. Chapters 00:00 Introduction to the Podcast and First Guest 01:37 Grace's Journey into Graphic Design 09:44 Transitioning to Community Engagement at OUC 16:19 The Role of Creative Marketing in Community Engagement 21:57 OUC's Commitment to Creativity and Community Impact 24:47 Evolution of Creative Processes at OUC 26:53 Navigating the Business Side of Creativity 31:12 The Art of Selling Feelings Through Design 34:21 Fostering Creativity in a Structured Environment 37:10 Building a Creative Community and Networking 43:43 The Impact of AI on Creative Marketing 49:03 Budgeting and Cost-Saving Strategies in Creative Projects 51:59 Leading with Curiosity: A Key to Effective Management To learn more about how OUC – The Reliable One supports community engagement: https://www.ouc.com/community/commitment/ Need creative design support from the industry's best? Book a discovery call today: https://www.chatterbuzzmedia.com/
