Surviving the Nightmare: Sales Plunge 95%

9 months after Jesse Safir bought a printing biz, Covid cratered it. 3 years later, sales are nearing pre-Covid levels.

Topics in Jesse’s interview:

• Finding ABG Printing by sending direct mail
• The value of having a “forgettable” business
• Renegotiating his deal before acquisition
• The changes he made in the first 9 months
• Cutting 80% of his staff during COVID
• Managing cash flow after revenue plunged 95%
• Staffing post-COVID
• How their printing projects have diversified
• The landscape of the printing industry
• Jesse’s vision for a holdco

Links and how to contact Jesse:

• LinkedIn
• [email protected]
• abgprint
• The Dip by Seth Godin
• Jesse on Let’s Buy a Business

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Get a complementary pre-acquisition HR & PEO review for your target business:

• Contact [email protected] or visit Aspen HR

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