It Worked: Buying an Ecom Business to Gain Freedom

Alex Michael was seeking to acquire not just a business, but freedom. One year later, he reports back on how it's going.

Topics in Alex’s interview:

• Top line growth in the last year
• How he diligenced Wallaroo Wallets
• How he uses Amazon PPC ads
• The limitations of an Amazon FBA business
• An expensive lesson about traffic diversification
• Launching new products
• Having his family involved in his business
• Living life on his own terms
• His unconventional thoughts on productivity
• The topics he writes on

Links and how to contact Alex:

• LinkedIn
• QuietLight
• Alex’s Substack
• Wallaroo Wallets

Learn more about Walker Deibel's done-with-you buy-side advisory:

• The Acquisition Lab

Connect with A-players who can run your business remotely:

• More Staffing

Connect with Acquiring Minds:

• See past + future interviews on the YouTube channel
• Connect with host Will Smith on LinkedIn
• Follow Will on Twitter