Buying a 1-Product Business, Building It to a Big Exit
Episode 2 hr 7 min

Buying a 1-Product Business, Building It to a Big Exit

From Acquiring Minds Will Smith

Jay Boren bought a tiny grease tool business run out of a living room, then grew it into a brand with 250 products.

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Topics in Jay’s interview:

  • Choosing Vermont over Silicon Valley
  • Solving geography through ETA
  • Discovering LockNLube through Tuck
  • Turning a grease coupler into opportunity
  • Navigating a hostile South African supplier
  • Buying LockNLube as an intern
  • Structuring a heavily seller-financed acquisition
  • Expanding from one SKU to 250
  • Scaling through digital advertising and Amazon
  • Exiting LockNLube and staying through integration

References and how to contact Jay:

Contact Jenny to learn how Engage can run people operations in your acquisition:

Get a free review of your books & financial ops from System Six (a $500 value):

Get a complimentary IT audit for acquisition diligence or post-close transition.

Connect with Acquiring Minds:

Edited by Anton Rohozov and produced by Pam Cameron

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