179. Nate Ready

Nate Ready is a winemaker, farmer, former sommelier, and founder of Hiyu Wine Farm in Oregon. Nate’s work lives at the intersection of agriculture, alchemy, and aesthetics. His wines are complex, expressive, and deeply rooted in place — and his approach asks us to reconsider not just what we consume, but how we perceive. His philosophy-driven, biodynamic approach to wine cultivates experiences that bridge the poetic and the practical.

He and Zuckerman discuss the aesthetics of wine, fear of feeling, plant touching, imagination, outsized impact, care and connection, the importance of forgetting, wine as something quasi-ethical, the act of being uncomfortable, looking for the signal, harnessing biological energy, and when it’s worth it!