Perception is a balance between prediction and surprise

QBI researcher Dr Margaret Moore discusses the fascinating and dynamic process of paying attention. Amidst the sensory overload around us, the brain takes as many shortcuts as possible to process information. To save energy, the brain efficiently chooses to process only what it expects is most helpful, most relevant, and most important to us. It also relies on predictions of what it expects to see, based on past experiences. When this expectation differs from what we actually see, a predictio...