What’s In A Name? From the NWHL to the PHF

The National Women’s Hockey League (NWHL) is rebranding to become the Premier Hockey Federation (PHF). Tyler Tumminia, the commissioner of the PHF, joins Jeff and Elliotte to talk about the rebrand, why they made the change, conversations with other leagues, why they took “women” out of the league name, how does a rebrand of a league work behind the scenes, why they went with “federation”, ongoing talks with the NHL, and if they hope to attract more players by rebranding the league. Music Outro: Sprints – How Does The Story Go? Listen to the full track by Sprints here This podcast is produced and mixed by Amil Delic, and hosted by Jeff Marek and Elliotte Friedman. The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the position of Rogers Sports & Media or any affiliates.