How to Get People to Say Yes: The Godfather of Influence Dr. Robert Cialdini (#42)

Warren Buffett recommends Dr. Robert Cialdini’s book, Influence, which has sold over 5 million copies, as one of the best business books of all time. Dr. Cialdini shares his latest findings on how we can all use the tactics of influence and persuasion to get people to say “yes” to us.