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Florida’s tourism dipped slightly in Q2, with a 0.7% quarter-over-quarter and 1.4% year-to-date decline, partly due to fewer Canadian visitors amid political tensions and inflation. Despite the slowdown, over 73 million tourists visited in H1—domestic and international travel remain strong, even beating 2019 levels in some areas. Economists note inflation outpacing wages, slowing construction and real estate, while Florida pivots to promote historic sites and rural destinations to sustain growth.
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