Media Roundtable

Podcasting can be a lucrative advertising platform for brands. But the medium is still relatively new and distinct from traditional media, so marketers tend to get intimidated by it. Luckily, some of Oxford Road’s brightest minds have come together to create a cheat sheet. On this week’s episode of Ad Infinitum, host Stew Redwine (Executive Creative Director, Oxford Road) communes with a powerhouse panel of Oxford Road thinkers: Miranda Romano (SVP, Media), Charisse Miller (Director of Client Success), Angela Hunter (Group Creative Director, Operations), and Jillian Garner (Client Success Manager, Client Services). The panel breaks down the skills needed to make podcast ads work, from managing relationships to crafting authentic copy. They even review and rate a few sample ads.“Audio doesn't always translate from TV. So our job is to make sure the message works for the audience, works for the platform, and also works for the business objective.” -Angela Hunter (Group Creative Director, Operations) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In a twist, Dan Granger (CEO & Founder, Oxford Road) takes a break from Media Roundtable to guest- star on the award-winning show podCast411. Host Rob Walch interviews Dan about the specialist advantage, why better info wins, the key to building industry bridges, and so much more. Let’s dive in.“ I believe podcasting is the greatest canvas for the free and open exchange of ideas, but that has to be managed responsibly. And the tools to do so in many cases don't yet exist.”Dan Granger (CEO & Founder, Oxford Road) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For more than a year now, the Alliance for Measurement in Podcasting, or AMP, has been working to create new frameworks for podcast measurement. In this week’s Media Roundtable, we’re announcing some of our latest findings.Dan Granger (CEO & Founder, Oxford Road) and Giles Martin (EVP -Strategy, Oxford Road) welcome Pete Birsinger (CEO & Founder, Podscribe) to discuss the problem with downloads, AMP’s internal tug-of-war, and the new standard metrics that could help grow the industry.“ This type of evolution should put podcasting on a better footing to compete with other media channels for an enormous part of advertising dollars.”Pete Birsinger (CEO & Founder, Podscribe) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If your phone is full of podcast episodes you’ve never actually played, you know a download isn’t the same as an impression. So how can marketers figure out who’s really tuning in, and who’s tuning out? This week’s Media Roundtable discussion has you covered.Dan Granger (CEO & Founder, Oxford Road) and Giles Martin (EVP, Strategy, Oxford Road) welcome Dan Misener (co-founder, Bumper) to talk about the Bumper Score, a major new step toward shrinking the gap between a podcast’s reported listenership and its actual audience. It’s no secret we’re big advocates for better podcast measurement (check out today’s Forbes story, written by Frank Racioppi, about our work on the AMP Accords). The Bumper Score, like AMP, is aimed at helping the industry unlock its next billions through better data.Join our panel of experts as they discuss how better information can not only lead to better measurement, but can also help prevent billions of dollars from being left on the sidelines.“ There is a gigantic gap between what buyers are paying for and what sellers are actually delivering.”Dan Misener (co-founder, Bumper) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For the past year, some of the biggest names in podcasting have been working on a top-secret mission, one that could define the future of this multi-billion-dollar industry. Together, they debated three crucial questions: What’s a podcast? What’s an impression? Did the ad work?Now, after months of closed-door meetings and discussions, Dan Granger (CEO & Founder, Oxford Road) and long-time strategy consigliere Giles Martin (EVP, Strategy, Oxford Road) are excited to unveil AMP, the Alliance for Measurement in Podcasting. The unprecedented effort, which features a cross-section of industry leaders, aims to answer podcasting’s big three questions and, in doing so, create a new blueprint for creators, advertisers, and platforms.“ We know that the lack of consistency in what we're talking about, and in the things we're measuring, is costing everyone money.” – Dan Granger (CEO & Founder, Oxford Road) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Creator Economy is a $250B industry powerhouse. So, how do you keep the creators at the heart of it from being exploited? Find out below. There is no Creator Economy without creators and no Podcast advertising without podcasters. So, brands have a vested interest in making sure the economy is run responsibly and sustainably. On this week’s episode of Media Roundtable, Dan Granger (CEO & Founder, Oxford Road) hosts Emmy-nominated digital culture expert Shira Lazar (Founder, What's Trending and Creators 4 Mental Health), who is at the heart of the effort to help creators.Join us as Shira and Dan talk: Fair Labor, Mental Health, and The Creator Bill of Rights.“ In the trenches of [the Creator Economy], there's a lack of infrastructure and support, and that is wild to me considering the maturation of this industry and how quickly it's evolving. -Shira Lazar (Founder, What's Trending and Creators 4 Mental Health) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How do you help 7500 co-workers be their most creative selves? Find out in the latest Ad Infinitum.That’s right, the world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 4, Episode 2: "Rahul Sabnis: Guaranteed Human."Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes bona fide creative master Rahul Sabnis (President & Chief Creative Officer, iHeartMedia) for a WIDE-ranging conversation spanning: Picking a Side, Creativity for All, The Memory Test, and more. There’s even an Audiolytics breakdown of ads from Mint Mobile, Aura Frames, Toyota, and Amazon Prime. Let’s dig in…“A voice in the dark when you feel alone.” -The purpose of radio, according to Rahul Sabnis (President & Chief Creative Officer, iHeartMedia) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Who should you trust your ad money with? Easy. Who your listeners trust.This week on The Media Roundtable, Dan Granger (CEO & Founder, Oxford Road) welcomes back Emmy, Murrow, and Webby Award-winning journalist Mosheh Oinounou (Founder & Host, Mo News).Mo shares the story of how he transformed his legacy news career into being a trusted independent creator with an audience +1M strong. Even better, he does it all with integrity, not outrage. In a shifting news landscape, marketers need to find mo’ creators like Mo.Join us as they talk: Leaving a Legacy, In Mo We Trust, and Journalistic FOMO."[Brands] shouldn’t just be cutting checks to the organizations, podcasts, or creators that just have the largest number of views. They should be rewarding people who are actually contributing to responsible information and dialogue, and frankly, trying to preserve and maybe improve our democracy." -Mosheh Oinounou (Founder & Host, Mo News) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The way to thrive in an AI future? Be authentically human.This week on The Media Roundtable you have a VIP ticket to SXSW 2026 for iHeart x Oxford Road’s Luncheon with a podcasting powerhouse who consistently sees over the horizon.Dan Granger (CEO & Founder, Oxford Road) chatted with Jason Calacanis (Angel investor & Host, This Week in Startups), to break down the current state of podcasting and what’s next. What they agree on? AI can’t outperform human connection.The team takes on: Conversations over Impressions, Remember the Trough, The George Lucas Alley-Oop, and more. Let’s dig in.“ In a world of unlimited impressions, what matters? It's that authenticity and aligning yourself with the conversations that matter.” -Jason Calacanis (Angel investor & Host, This Week in Startups) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Can you lean into AI advancements without losing human connection? Find out on a new Media Roundtable.At SXSW, Will Pearson (President, iHeartPodcasts) hosted “The Guaranteed Human In An Artificial World.” Will took the stage with some of the sharpest thinkers in podcasting: Brendan Monaghan (CEO, Libsyn), Gladwell Mwangi (Paid Media Enablement Lead, Whole Foods Market), and Richard Case (VP, Growth Marketing, GoodRX).Join us as they cover: The Guaranteed Human, Finding your Center, AI-Augmented, and more. Let’s dig in." We want to create AI-augmented creators, not AI-generated creators.” -Brendan Monaghan (CEO, Libsyn) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Creators may think they have an idea where AI is heading, but now they’re faced with a critical decision: when do they lean in and when to run in the opposite direction. With constant changes and new reports of “AI brain fry,” it’s hard to get an accurate picture: does AI help creators or harm them? Is there a world in which there is a happy medium?This week’s Media Roundtable: Special Edition comes straight from the iHeart x Oxford Road Luncheon at SXSW 2026, "Less Noise, More Life: The Science of Thriving in an Artificial World." Featuring Dan Granger (CEO & Founder, Oxford Road) as he hosts podcasting powerhouses Tim Ferriss (entrepreneur & host,The Tim Ferriss Show) and Dr. Laurie Santos (Psychologist, & host, The Happiness Lab) for an existential examination of AI. The panel breaks down when and how to use AI, and tackles the all-important question, “What the hell is going on?” Join them as they talk: Listener Loyalty, Screen Fatigue, and AI Pros and Cons.“The people who are going to convert the best right now would not consider themselves creators. They do not have extremely large audiences, but they have people who really, really trust them.” -Tim Ferriss (entrepreneur, host of The Tim Ferriss Show) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What do an ecommerce giant, an online therapy platform, and a shipping powerhouse all have in common?. They all have the same secret weapon when it comes to podcast performance, and they’re spilling it on the new Media Roundtable: Special Edition.This week, we’re going back to Podcast Movement Evolutions at SXSW, where Miranda Romano (SVP, Media, Oxford Road) moderated a performance-unlocking panel, “The Power of Independence: Why Brands Are Betting on Independent Creators.” Sharing their indie wisdom was an all-star panel of brand leaders:Brynn Greenelsh (Audio Marketing, Auctane–Stamps.com & ShipStation) Jessica Williams (Global Brand Marketing & Partnerships, Shopify)Brittany Clevenger (Senior Director of Growth Marketing, BetterHelp)Join us as they cover: Becoming a Household Name, Unmatched Access, Ask An Expert, and more. Let’s dig in." Get on the small shows, and it'll be so worth it." -Brittany Clevenger (Sr. Dir. of Growth Marketing, BetterHelp) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Independent creators have to find a way to succeed, often without a network to support them and a safety net to fall back on.. In fact, 80% of the ORBIT top 15 performing podcasts are indies. But what does it take to win on their own… and is it worth it? Find out in an all-new Media Roundtable: Special Edition. Direct from Podcast Movement Evolutions at SXSW, Dan Granger (CEO & Founder, Oxford Road) takes the stage with three of the hardest-working, most successful independent podcasters: Hala Taha (CEO & Founder, YAP Media, Host,Young and Profiting) and Brett and Jordy Meiselas (Co-founders, MeidasTouch Network, Hosts,The MeidasTouch Podcast). The panelists get real about the joys and struggles of podcasting without a net. Join them as they talk: Audience Trust, Loving Crunches, True Partnerships, and more. Let’s dig in. “ The pro [of being independent] is that you have complete autonomy over your content and everything that happens, whether it's a success or a failure, falls on you. The con is the same exact thing.” -Brett Meiselas (Co-founder, MeidasTouch Network, Host, The MeidasTouch Podcast) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Killer Mike Didn’t Choose Independence by Accident. Here’s What Marketers Should Hear. On a new Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) sits down with Grammy-winning rapper, independent artist, activist, and host of Conversate with Killer Mike, Michael Render, better known as Killer Mike. Mike’s story isn’t the typical “indie creator” narrative. He was raised in an intentionally self-sufficient Black community in Atlanta, mentored by organizers connected to Dr. King, and introduced to leadership before most people are introduced to responsibility. Independence, for him, isn’t a tactic. It’s a philosophy. When he showed up to host our Indie PaC Awards at Podcast Movement Evolutions during SXSW, he didn't show up for a check. He showed up because he believes in what independent media is building. That distinction matters. “We don’t have to have guests. We’re just conversation-driven.” – Killer Mike See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How does an audiophile thrive in the era of YouTube? How can two circles solve everything? Find out in the first video podcast of Ad Infinitum, featuring the legendary sonic sage Dallas Taylor! That’s right, the world’s only podcast solely dedicated to audio ads is back, now in video! Today, we present to you Ad Infinitum Season 4, Episode 1: "Two Circles: Dallas Taylor on Podcasting, YouTube, and Creative Identity." Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes award-winning sonic guide Dallas Taylor (Host, Twenty Thousand Hertz, and Founder, Defacto Sound) to Headgum Studios for a creative masterclass about achieving great work time and time again. Stew and Dallas talk: Why the Audience Comes Last, Two Circles, Going Off the Rails, and more. Let’s dig in… “ I've always been a sound designer. I've been somebody who wanted to craft and create and celebrate sound, then I use the tools around me to, to tell everybody about how cool this is. I don't really have any emotional or identity in the tools. That's why I don't say I'm a podcaster.” -Dallas Taylor (Host, Twenty Thousand Hertz, founder Defacto Sound) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Podcasts begin with a dream and a mic. But to reach the world, they often benefit from having someone in their corner like this week’s guest. On a new Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) hosts indie creator advocate Brendan Monaghan (CEO, Libsyn, founder of Megaphone). Libsyn is the founding sponsor of our Indie PaC Awards, which is an extension of their 20+ years of support for independent creators. Join Dan and Brendan as they cover: Indie Wins, Definitions, The Creator’s Voice, and more. Let’s dig in. " For us, it's: how do we think about bringing revenue to [creators] and helping them fuel their dreams on the business side?” -Brendan Monaghan (CEO, Libsyn) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

B2B marketers don’t have the luxury of building brands or boosting ROI. You need to do both. So how do you do it? You listen to this week’s special guest. Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) hosts veteran CMO Laura Goldberg (CMO, Auctane, Stamps.com, ShipStation). Laura’s been everywhere from the NFL, where she learned brand-building, to CMO roles at podcast mainstays like LegalZoom and Constant Contact. Join Dan and Laura as they cover: The Numbers, B2B Storytime, The Arms Race, and more. Let’s dig in. " I want you to feel great about our brands, and that you trust them, but I also want you to transact.” -Laura Goldberg (CMO, Auctane, Stamps.com, ShipStation) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dan announces the Indie PaC Awards, the first-ever awards ceremony exclusively for independent podcasters and creators, happening March 15th at SXSW in Austin. The ceremony will be hosted by Killer Mike, the Grammy-winning artist, entrepreneur, and advocate for creator ownership who has built his career on the same principles of independence the awards celebrate. Nominees include Steven Bartlett, Theo Von, Tim Ferriss, Lex Fridman, Kill Tony, Philip DeFranco, and dozens more. The episode makes the case for why independent creators are the backbone of this medium, why they consistently outperform corporate shows in Oxford Road's ORBIT data, and why, on America's 250th birthday, the most American thing happening in media is independent podcasting. The Indie PaC Awards are presented by Oxford Road with Libsyn as the founding sponsor. Full nominee list and event details at IndiePac.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lost in today’s media landscape? Or are you just curious as to how the industry got here? You need to go back to Marshall McLuhan, the grandfather of media literacy, and the grandfather of this week’s special guest. On this week’s Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) and Giles Martin ( EVP, Strategy, Oxford Road) welcome the legacy media guru Andrew McLuhan (Director & Founder, The McLuhan Institute). Andrew’s work continues the legacy of his grandfather (Marshall McLuhan) and father (Eric McLuhan). The McLuhan family's work is enormously relevant to marketers: it’s all about the effect media and technology have on people. When marketers decide which channels to use and how to craft & place their messages, they would do well to draw on McLuhan’s insights. Dan, Giles, and Andrew are talking: Early Media Literacy, The Media is The Message, and Hot vs. Cool. Let’s dig in. “ Nobody loves being sold stuff, so you're already at a disadvantage. But people do love creativity. If that's not a license to have some fun, I don't know what is.” - Andrew McLuhan (Director & Founder, The McLuhan Institute) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A king who forged an empire. The birth of an upstart prince. A battle for control. It’s not the new Game of Thrones, it’s a historical dive into the rise of audio, from the early days of radio to the explosion of podcasts and beyond. The world’s only podcast solely dedicated to audio ads is back with a one-of-a-kind episode that will change your understanding of the medium forever. Presenting the Ad Infinitum Season 3 finale, Episode 16: "The Royal and The Regent: The Audio Monarchy.” Hosted by Stew Redwine (Executive Creative Director, Oxford Road) and guided by the “esteemed bard” and guest producer Jeanna Isham (Owner, Dreamr Productions), this episode takes you on a journey back in time to explore the "Audio Monarchy." Throw out your dry history books and put on your headphones. This unusual episode explores why audio became dominant and how the kingdom can thrive moving forward. The narrative spans from early TV jingles to YouTube CTAs, anchoring itself in the Six Sonic Laws of Audio Advertising established by His Royal Highness, King Radio:AttentionTrustMemoryProximityMonetizationThe Covenant: The promise not to abuse the listener's time and to respect their loyalty.To discuss "The Covenant," "Who Owns Audio?", and "The Grateful Pod," the show has assembled true audio royalty. The Council includes: • Chancellor of the Airwaves: Kraig T. Kitchin (Senior Strategic Advisor for Oxford Road) • Royal Historian: Cynthia Meyers (Professor Emerita, College of Mount Saint Vincent) • Royal Scribes: Tom Webster (Partner, Sounds Profitable) and Paul Riismandel (President, Signal Hill Insights) • Royal Troubadours: Arielle Nissenblatt (Founder, Earbuds Podcast Collective), Dallas Taylor (host of Twenty Thousand Hertz podcast), and Shaun Michael Colón (Director, The Age of Audio) Hear ye, hear ye: This is a must-listen for anyone interested in the business of sound. Join the Royal Council of Audio and step into the context of the monarchy. “ Prince Podcasting was born on the principles of abundance, not scarcity, and focused on purposeful communication, not time sold to brands.” – Jeanna Isham (Owner, Dreamr Productions) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When do ads build trust and when do they break it? That’s the question at the center of this week’s Media Roundtable: Industry Edition. Stew Redwine (Executive Creative Director, Oxford Road) is joined by Oxford Road experts Jillian Garner (Account Manager), Neal Lucey (EVP, Strategy & Product), and Kyle Jelinek (VP of Client Services) to break down what’s actually driving performance in podcasting right now. From Podtrac’s new multi-channel ranker to Podscribe’s latest incrementality report, the team explores what matters beyond downloads. They debate long-form’s staying power, the durability of history podcasts, and what happens if ChatGPT introduces ads. Let’s dig in. “Seeing that history podcasts are as popular as they are, it's a good reminder that people aren't actually moving away from depth. They're just adding short form on top of it. - Jillian Garner (Account Manager, Oxford Road) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Imagine you’re the best at what you do… and you didn’t realize it until now. In a creator spotlight episode of Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) welcomes Gina Ryan (Host of The Anxiety Coaches Podcast). Gina’s podcast is a quiet powerhouse that ORBIT ranked #1 in our Self-Improvement list. But because brands don’t usually share results with creators, she didn’t know she was a low-key marketing superstar. Dan sat down to understand the secrets to her (formerly) secret success. They’re talking: Honest Ads, The Listening Family, and Hyper Organic Growth. Let’s dig in. “ I just talk about it as if it's still me. I don't all of a sudden switch into: ‘And now a word from our sponsor,’ and become a radio advertisement.” Gina Ryan (Host of The Anxiety Coaches Podcast) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when a podcasting powerhouse is also an elite marketer? Find out in a creator spotlight episode of Media Roundtable: Special Edition. This week, Dan Granger (CEO & Founder, Oxford Road) welcomes The Podcast Princess herself, Hala Taha (CEO & Founder, YAP Media, host of Young and Profiting). It's hard to overstate what big Hala fans we all are at Oxford Road. She’s one of the few creators who cares as much as we do about making the ads work. (Check out her Ad Infinitum episode with our very own Stew Redwine.) Hala’s delivered great reads and results for clients for years, and ORBIT has the receipts. Young and Profiting was #4 on our OG Podcast list, and it’s #2 in this month’s Self-Improvement ranking. But hearing how Hala approaches the ads, that performance is the least surprising thing. Dan and Hala put on a masterclass of creator marketing, talking: The Power of Demonstration, Letting Creators Cook, and Getting in the Weeds. Let’s dig in. “ It's not about the channel. It's not about audio, YouTube, social, it doesn't matter. What you’re picking is the creator.” - Hala Taha (CEO & Founder, YAP Media, host of Young and Profiting) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Podcasts have walked the red carpet and settled into your living room. But where’s the industry heading next? Find out on a new Media Roundtable: Industry Edition. Stew Redwine (Executive Creative Director, Oxford Road) breaks down the biggest stories with fellow audiophiles:Bart Roselli (EVP Media, Oxford Road)Courtney O'Connor, (Director, Podcast Media, Oxford Road)Giles Martin, (EVP Strategy, Oxford Road) The team is talking: The End of Ads, PodFraud, the Living Room Podcast, and more. Let’s dig in. “ Is it the end of ads? No, but I do think that it's potentially an end of an era.” -Courtney O'Connor (Director, Podcast Media, Oxford Road) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Happy 2026! Time to dust off the crystal ball. Will we finally get standardized measurement? Will podcasters still pick video over audio? How should you navigate a seller’s market? Find out as we make big, bold (and accurate) predictions for 2026. All on a new Media Roundtable: Special Edition. Dan Granger (CEO & Founder, Oxford Road) welcomes back a stacked team of podcast nostradamuses:Hernan Lopez, (Founder of Owl & Co)James Cridland (Editor, Podnews & Podcast Business Journal)Kyle Jelinek, (VP of Client Services, Oxford Road)Neal Lucey, (EVP, Strategy & Product, Oxford Road) They’re talking: Audio’s Rise, Standardization (Finally!), Seller’s Markets, and more. Let’s dig in. “ My prediction is: the buyer's market has officially ended.”Neal Lucey, (EVP, Strategy & Product, Oxford Road) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.