In Episode 168 of Facebook Ads with Fexingo, Lucas and Luna explore how Meta's AI uses video ad engagement to predict and influence customer retention. They break down the mechanics of video view signals, the role of custom retention audiences, and why a simple view-through metric can outperform click-through in the long run. Using a fictional skincare brand as an example, they show how a 30-second video ad can drive repeat purchases months later. The episode also covers the shift from last-click attribution to value-based lookback windows, and why creative that sparks emotion beats hard-sell CTAs for loyalty. If you're a marketer tired of chasing one-time buyers, this episode offers a practical framework for using Meta's video ad system to build a base of customers who come back. No jargon, no fluff—just the real mechanics behind retention-focused paid social.
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